Google Review Link: Send Customers Straight to the Review Form
Ask customers for a Google review and many drop off on the way: find the profile, find the button, sign in. A direct review link saves them the search. Here's how to create one in half a minute — and how to use it without breaking Google's rules.
In short
Open your Google Business Profile, select «Read reviews» and then «Get more reviews». «Copy» gives you the link (e.g. g.page/r/…/review) that opens the review window directly for your customers. Google offers the matching QR code in the same window — but only in a desktop browser.
Why a direct link brings more reviews
Plenty of happy customers would write a review — if it were quick. Without a link, they first have to search for your business on Google, land on the right listing and find the review button there. Every one of those steps is a chance to put it off until later. And later usually means never. The review link goes straight to the review window of your profile: pick the stars, write a sentence or two, done. Google itself recommends exactly this: remind customers to leave a review with a link or QR code. You only fetch the link once. After that, it sits in every thank-you email, on every invoice and in your signature — working away without anyone having to remember it.
Step by step: get the link from your Business Profile
In a desktop browser, signed in with the Google account that manages your profile. Current as of September 2026, checked against Google's help pages.
- 1
Open your Business Profile
Search Google for your business name or open business.google.com. If you're signed in with the right account, your profile appears with the management tools.
- 2
Select «Read reviews» and then «Get more reviews»
In your profile, open «Read reviews» and choose «Get more reviews». Google shows you the link and a QR code.
- 3
Copy the link or save the QR code
«Copy» puts the link on your clipboard. Save the QR code by right-clicking it and choosing «Save image as…». Google only generates the QR code in a desktop browser, not on mobile.
Google renames its buttons from time to time. If yours is labelled differently, look in the reviews section for the option to share your review form.
Which link is the right one?
Three kinds of links lead to your Google listing. Only two open the review window directly.
| Link | What it looks like | What opens | When to use it |
|---|---|---|---|
| Review link from your profile | g.page/r/…/review | What opens: The review window | First choice. It comes straight from Google and stays tied to your profile. |
| Place ID link | search.google.com/local/writereview?placeid=… | What opens: The review window | When you don't have access to the profile. Not an official profile feature — test it before use. |
| Link to the Maps listing | maps.app.goo.gl/… or google.com/maps/place/… | What opens: Just the profile | Avoid. Customers have to find the review button themselves. |
No access to the profile? Build the link from the Place ID
The person who needs the link doesn't always have access to the profile. The web agency builds the website while the owner manages the profile. Or a branch needs the link while the account sits with head office. That's where the Place ID helps: a unique identifier Google assigns to every place. 1. Open Google's Place ID Finder. 2. Enter the business name and town, then pick your listing. 3. Copy the Place ID shown — it usually starts with «ChIJ». 4. Paste it below. The link is built right in your browser. Two caveats: this isn't a Business Profile feature — it uses a Google address that Google doesn't officially document. And according to Google, Place IDs can change, for example after a move; Google recommends refreshing IDs that are more than twelve months old. So test any link you build yourself before printing it, and every few months after that. If you have access to the profile, use the link it gives you.
Everything happens in your browser. What you type isn't sent anywhere.
Where the link belongs
A review link works where customers have just had a good experience or are writing to you anyway: • Thank-you email after the job — ideally a day or two later, once the result is visible. • Invoice and receipt — as a clickable link in the PDF, as a QR code on paper. • Email signature — one line that goes out with every message. • WhatsApp or text message — for businesses that already talk to customers this way. Google explicitly names WhatsApp as a channel. • Website — on the thank-you page after an enquiry or on the contact page. • On site — as a printed QR code or an NFC card at the counter. How to turn the link into a printable code is covered in the guide QR code for Google reviews. How tap-to-review cards work is explained in the guide to the Google review card.
Templates: how to ask for a review
Short, personal, no pressure. Replace the parts in square brackets — and ask every customer the same way, not just the ones you expect praise from.
Email after the job
Subject: Thank you for choosing us Dear [Ms/Mr Name], Thank you for trusting [company] with [job]. If you have two minutes: your honest review on Google helps others choose — and helps us get better. [review link] Kind regards [Your name]
WhatsApp or text message
Hello [Name], thank you for your trust! If you have a moment, you can review us on Google here — honestly, however it went: [review link] Kind regards, [your name], [company]
Line for your email signature
How was your experience with us? Review us on Google: [review link]
In person, at the end of the appointment
We collect feedback on Google. May I send you the link by text message? Praise or criticism — both help us.
What Google allows — and what it doesn't
The rules are set out in Google's Maps user-contributed content policy, in the section on fake engagement. Checked on 22 September 2026.
Allowed
- Asking all of your customers for an honest review.
- Sharing the link by email, WhatsApp, text message, on receipts or as a QR code.
- Politely reminding customers about the review after the appointment.
Not allowed
- Incentives such as discounts, free services, money or prize draws in exchange for a review — not even as a thank-you afterwards.
- Only asking happy customers, or discouraging negative reviews.
- Pressuring customers to write a review on the spot.
- Requesting specific content, such as keywords or a staff member's name.
- Setting staff a minimum number of reviews to collect.
Google can remove reviews that come about under these conditions. Why bought reviews never pay off is covered in the guide Buying Google reviews.
When the link doesn't work
- «Get more reviews» is missing
- Only accounts that manage the profile see this button. Check which Google account you're signed in with — often it's the personal one rather than the business one.
- The link opens the profile, not the form
- You've copied the link to the Maps listing (maps.app.goo.gl/…). Get the review link via «Get more reviews» instead.
- Customers have to sign in first
- That's Google's rule: only people signed in to a Google account can write reviews. Anyone using Gmail or YouTube on their phone is usually signed in already.
- The Place ID link leads nowhere
- The Place ID is probably out of date, for example after a move or when Google has merged two listings. Look up the ID again — or use the link from the profile.
- Several locations
- Each location has its own profile and its own link. Label the links internally so the customer from Basel doesn't review your Zurich branch.
From link to visible review
The link brings new reviews to Google. But they aren't on your website yet — the place where prospects decide whether to get in touch. SwissTrustWidget doesn't collect reviews itself. It displays the ones you've gathered with the link on your website: connect your Google profile, pick a template, paste the code. New reviews then appear automatically. The details for each platform are on the page Embed Google reviews. And once the first feedback comes in: how to reply to praise and criticism is covered in the guide Responding to Google reviews, with ten templates.
Summary
Getting your Google review link takes half a minute: open your profile, «Read reviews», «Get more reviews», copy. Without access to the profile, you can build it from the Place ID — tested before use. Put the link where customers are in touch with you anyway, and ask everyone, with nothing in return. That way your number of reviews grows steadily and within the rules.
Collected on Google — visible on your website
SwissTrustWidget displays your Google reviews on your website automatically. Try it for free, without branding from CHF 49 one-time.
Create your widget freeSources
- Google, Create a link or QR code to request reviews — official guide with the button labels and the note that QR codes can only be generated on a computer; checked on 22 September 2026.
- Google, Tips to get more reviews — Google's recommendation to remind customers via link or QR code; customers need a Google account.
- Google Maps, User-contributed content policy — section on fake engagement: incentives, selective solicitation, on-premises pressure, requested content.
- Google Maps Platform, Place IDs — Place ID Finder and Google's note that Place IDs can change.
About the author
The SwissTrustWidget team — we help Swiss SMEs build trust online with Google reviews. Questions? info@swisstrustwidget.ch