SwissTrustWidget
Free tool

Google Review Link Generator

Search for your business and get the direct link to your Google review form, your Place ID and a printable QR code. Free and without sign-up, for businesses in Switzerland.

The search finds businesses in Switzerland. You can also paste a Place ID or a Google link containing "place_id".

How the search works: your input goes to our server (Supabase), which passes it on to Google Places; your browser does not query Google itself. We don't store search terms. To prevent abuse, we count requests per IP address for 15 minutes. A pasted Place ID and the QR code stay in your browser.

How to create your Google review link

Three steps to a link that takes customers straight to your review form.

  1. 1

    Search for the business

    Enter the business name and town and pick your listing from the results. If you know your Place ID, paste it directly.

  2. 2

    Take the link and QR code

    Copy the review link or download the QR code as PNG or SVG. SVG works for printing at any size.

  3. 3

    Test and share

    Open the link yourself once, ideally on a phone too. If your review form opens, use it in emails, on invoices or on a review card.

Which link should you use?

Google offers its own review link in the Business Profile: "Read reviews" → "Get more reviews". If you have access to the profile, it's best to take it from there, as it comes straight from Google. The generator builds the link from the Place ID. That helps if you don't have access to the profile, for example as a web designer, an agency or for a branch. Google uses this address but doesn't document it officially. According to Google, Place IDs can change; Google recommends refreshing IDs that are more than twelve months old. So test the link before printing and every few months after that. All link types are compared in the guide Creating a Google review link.

Where to use the link

In the email after a job, in your email signature, on invoices and quotes, by text or WhatsApp. Print the QR code on a stand, business card or review card. How NFC cards work and what they cost in Switzerland is covered in the guide Google review cards and NFC stands; tips on designing the code are in the guide QR codes for Google reviews.

What Google allows when asking for reviews

Ask every customer, without incentives. Google prohibits incentives such as discounts or gifts for a review, asking only happy customers and pressuring people to review while still on the premises. How to build asking into your routine is shown in the guide Getting more Google reviews.

From review link to widget

SwissTrustWidget automatically shows the new reviews that come in via your link on your website. Try it free, without branding from CHF 49 one-time.

Create a free widget

Sources

FAQ