SwissTrustWidget
Industry: Trades

Google Reviews Widget for Contractors

93% of consumers read online reviews before hiring a contractor. Show on your website what your customers say about you — automatically and always up to date.

SwissTrustWidget auf einer Handwerker-Website
Meier Electrical Ltd
4.9
47 Google reviews

Why reviews are crucial for contractors

A painter, electrician or carpenter is rarely found through Google Ads. The typical path: someone searches "painter Zurich", finds three websites — and picks the business with the best reviews. The problem: most contractor websites don't show reviews. The visitor has to check Google themselves. And that's exactly when you lose them — they land on your Google profile, see your competitors right next to you, and start comparing. When your reviews are visible directly on your website, the visitor stays with you. They see real customer voices, build trust and get in touch. Studies show that websites with embedded reviews have up to 270% higher conversion rates than those without.

How contractors use SwissTrustWidget

Badge on the homepage

A compact badge right in the hero section: "4.9 stars from 47 reviews". The visitor immediately sees that real customers have had positive experiences. No scrolling needed.

Carousel on the services page

On the page where you list your services, selected reviews rotate automatically. One customer writes about a kitchen renovation, another about a bathroom refit — exactly where it's thematically relevant.

Review cards on the contact page

Right next to the contact form or phone number: 3–5 cards with real customer testimonials. That's the final nudge before someone picks up the phone.

Recommended widget templates

For contractors, we recommend eye-catching, trust-building widget variants.

Badge Compact

For the header or hero section. Shows the average rating and number of reviews at a glance. Takes up little space, still catches the eye.

Carousel

For the homepage or services pages. Displays reviews one at a time, switches automatically. Great for businesses offering a range of services.

Grid (cards)

For the contact or about page. Shows 3–6 reviews side by side as cards. Looks professional and clean.

Slider with photo

If your customers have uploaded photos with their reviews (e.g. a freshly renovated bathroom). Visual proof that says more than any text.

What your website could look like

An electrical contractor with 47 Google reviews, averaging 4.9 stars.

Meier Electrical Ltd
4.9
47 Google reviews
S
Sandra K.
1 week ago

Fast, clean and on time. The new electrical installation in the bathroom was done perfectly. Highly recommended!

M
Marco W.
3 weeks ago

Mr Meier took the time to explain everything clearly. Great value for money, very reliable.

Setup takes under 2 minutes — no coding skills required.

FAQ

Do I need technical skills to embed the widget?

No. You copy a short code snippet and paste it on your website — whether it's WordPress, Jimdo, Wix or another platform. It takes under 2 minutes and is as easy as embedding a YouTube video.

How much does the widget cost?

You can start for free and test the widget. For the version without branding, you pay a one-time fee of CHF 89 — no subscription, no monthly costs. With Elfsight or Trustindex, you pay every month.

Are new reviews displayed automatically?

Yes. SwissTrustWidget continuously syncs with your Google Business Profile. When a customer posts a new review, it appears automatically on your website.

Can I choose which reviews are displayed?

Yes. You can set a minimum star filter — for example, only show reviews with 4 stars or more. Most contractors use this setting.

Does the widget affect my loading time?

No. The widget loads asynchronously — your website renders normally, and the reviews load in parallel. No impact on your PageSpeed score.

Does it work even with few reviews?

Yes. Even with 5 or 10 reviews, the widget is effective. A badge showing "4.9 ★ from 8 reviews" is better than zero reviews on the website. And the more you collect, the stronger the effect.

Is the widget Swiss DPA compliant?

Yes. SwissTrustWidget is a Swiss product that complies with the Swiss Data Protection Act (DPA). No external Google Fonts, no unnecessary trackers, data processing in Switzerland.

Your reviews belong on your website — not just on Google.

Create your widget in 60 seconds. Start for free, no subscription.

Create widget