Get More Google Reviews: 12 Strategies That Work
Google reviews are one of the most important trust factors for Swiss SMBs. 85% of customers read online reviews before hiring a service provider. Here are 12 proven strategies to collect more reviews.
1. Ask Right After the Purchase or Service
The best timing is immediately after a positive experience. The customer is satisfied, the interaction is fresh — ask now. In person, via SMS, or by email.
2. QR Code on Business Card or Invoice
Create a QR code that links directly to your Google review link. Print it on business cards, invoices, delivery notes, or in-store displays.
3. Send a Follow-up Email
Send a short, friendly email 24–48 hours after the service. Keep it personal and include the direct review link.
4. SMS with Review Link
SMS has a 98% open rate. Send a brief message: "Thank you for your order! We'd appreciate your Google review: [Link]".
5. Place the Review Link Prominently
Add the review link to your email signature, website (e.g., with a SwissTrustWidget badge), and social media profiles.
6. Train Your Team
Train your staff to politely ask satisfied customers for a review. A simple "It would really help us if you reviewed us on Google" works wonders.
7. Respond to Existing Reviews
Reply to every review — positive or negative. This shows other customers that feedback matters to you and motivates them to write a review too.
8. Display Reviews on Your Website
When customers see that others have already reviewed, they're more likely to do so themselves. Use a widget like SwissTrustWidget to make reviews visible.
9. Ask for Specific Feedback
Instead of "Can you review us?", ask "What did you like most about our service?". This gives the customer a reference point and makes writing easier.
10. Share Your Review Link via WhatsApp
Share your review link on WhatsApp too. Create a template with friendly text and your link.
11. Incentives — Done Right
Google prohibits buying reviews. But you can thank customers for their feedback (e.g., with a small discount on their next purchase). The thank you comes after the review, not as a condition.
12. Optimize Your Google Business Profile
A complete, up-to-date Google Business Profile with photos, hours, and accurate information gets more attention — and more reviews.
Collected Reviews? Now Display Them on Your Website!
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